His outstanding ability and approachable, down-to-earth personality has gained him a strong following within the gaming community.

BenjyFishy's management team contacted us due to our sector expertise to develop a brand for BenjyFishy to help leverage and better communicate with his fans/followers. To date, BenjyFishy was best known for using the ‘Fishstick’ skin in Fortnite. However, he didn't own the IP for this and therefore, it was imperative to create a bespoke set of brand assets that would build brand equity over time.

We started by developing a modern logotype and then had our in-house illustrator create a bespoke brand character. The illustration could then be used alongside the logotype and as a separate brand asset across merchandise and marketing materials. To ensure the consistent roll-out of the new branding, we created a brand guidelines document detailing the correct usage of logos, typography, colours and supporting brand assets.