Character Select Agency represent some of Esports' biggest names, including ‘Goldenboy’, ‘DJWheat’ & ‘Seltzer’. They came to us looking for brand direction and a digital platform that rightly positioned them as a major player within the Esports and Gaming sector.

Working from a base logo we rolled out a brand style and personality including typography, colour palette, photography and tone-of-voice. We then implemented the new branding into a digital platform that benefited from a custom content management system enabling the client to update the site.

Using the company name as a base, we created a bespoke computer game inspired character select screen, to enable brands to browse and source their roster of heavyweight talent in a unique and engaging format.