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Alpha Feeds

Alpha Feeds specialises in high-quality nutrition for working and sporting dogs. Seeking to strengthen their brand and expand their reach, they required a complete rebrand and omnichannel marketing strategy to engage their target audience effectively.
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Creating a brand that truly resonates with its audience means speaking their language.

  • Brand Development
  • Packaging
  • Digital
  • Omnichannel Marketing

Since the 1960s, Alpha Feeds has been crafting premium dog food for working and sporting dogs. However, their branding and digital presence didn’t reflect their rich heritage and quality. We modernised their brand identity, developed a tone of voice that resonates with their target audience, and transformed their online strategy with a funnel-based, omnichannel approach. By understanding the unique needs of working dog owners, we’ve helped position Alpha Feeds as more than just a dog food brand—it’s a trusted partner for those who demand peak performance from their dogs.

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"Having worked with Sizzle for many years now, I would confidently recommend them to anyone. Andy, Paul and the team are so easy to work with and have never failed to deliver a project, even with some of the tight deadlines we give them!"

Jonny Dyas
Brand Manager at Alpha Feeds