Arro Money is a digital challenger bank that aims to improve financial inclusion for customers who cannot access services at high street banks.
We inherited a website with UI/UX challenges, a brand without a clearly defined strategy and a poorly performing digital advertising campaign.
To address these challenges, we had Arro's customer data analysed to produce demographic profiles that would form the basis of a new brand strategy. This research identified that Arro's key USP was the simplicity of its service; this would form the bedrock of our future campaigns. The website was integrated with heat mapping and user recording software to identify UI/UX issues, plus, we generated custom reports using Google Data Studio.
We devised a strategy to increase brand awareness and drive customer acquisition across a range of online and offline marketing channels.
92% decrease in the cost per customer acquisition
22,000+ new customers signed up in 6 months
Best Payments Industry Newcomer at the ‘Card & Payments Awards 2019’