The Esports Awards is a global, annual ceremony celebrating the best of the best in the esports industry.
Following an underwhelming launch campaign in 2016, the Esports Awards approached us to take over their brand, marketing activity and digital platform. We formulated and implemented a marketing strategy which focused on three core areas:
1. Devise and deliver a robust and clear brand offering - positioning the Esports Awards as the ‘Oscars’ of competitive gaming
2. Design and develop a new responsive digital platform and optimise the nomination and voting platform towards conversions through an engaging and intuitive UI/UX
3. Roll out a highly targeted marketing campaign to drive traffic to the website, increase user engagement and elevate brand awareness
The results:
2016 - 85k+
2017 - 400k+
2018 - 5m+
2019 - 7m
2020 - 15.6m
2016 - London
2017 - London & LA
2018 - Worldwide
2019 - Worldwide
2020 - Worldwide
2016 - 7k
2017 - 780k
2018 - 3.3m
2019 - 3.75m
2020 - 5.1m
2016 - 15m+
2017 - 25m+
2018 - 34.6m+
2019 - 37m
2020 - 100m+
2016 - 10k+
2017 - 5m+
2018 - 10m+
2019 - 15m+
2020 - 20m+
2016 - £30k
2017 - £300k
2018 - £11m
2019 - £15m
2020 - £23.5m
2016 - 7k
2017 - 110k
2018 - 335k
2019 - 500k
2020 - 1.1m
2016 - 5k+
2017 - 500k+
2018 - 1m+
2019 - 1.4m
2020 - 9.6m
Now seen as the leading global authority when it comes to recognising excellence within esports - the Esports Awards has attracted lucrative partnerships with endemic partners such as Twitch, Microsoft and Scuf as well as premium non-endemic partners such as Bentley, Simba & Champion.