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The Esports Awards is a global, annual ceremony celebrating the best of the best in the esports industry.

Following an underwhelming launch campaign in 2016, the Esports Awards approached us to take over their brand, marketing activity and digital platform. We formulated and implemented a marketing strategy which focused on three core areas:

1. Devise and deliver a robust and clear brand offering - positioning the Esports Awards as the ‘Oscars’ of competitive gaming

2. Design and develop a new responsive digital platform and optimise the nomination and voting platform towards conversions through an engaging and intuitive UI/UX

3. Roll out a highly targeted marketing campaign to drive traffic to the website, increase user engagement and elevate brand awareness

The results:

Total viewership:

2016 - 85k+

2017 - 400k+

2018 - 5m+

2019 - 7m

2020 - 15.6m

Social trending:

2016 - London

2017 - London & LA

2018 - Worldwide

2019 - Worldwide

2020 - Worldwide

Community votes:

2016 - 7k

2017 - 780k

2018 - 3.3m

2019 - 3.75m

2020 - 5.1m

Direct impressions:

2016 - 15m+

2017 - 25m+

2018 - 34.6m+

2019 - 37m

2020 - 100m+

Content views:

2016 - 10k+

2017 - 5m+

2018 - 10m+

2019 - 15m+

2020 - 20m+

Engagement generated:

2016 - £30k

2017 - £300k

2018 - £11m

2019 - £15m

2020 - £23.5m

User database:

2016 - 7k

2017 - 110k

2018 - 335k

2019 - 500k

2020 - 1.1m

Website views:

2016 - 5k+

2017 - 500k+

2018 - 1m+

2019 - 1.4m

2020 - 9.6m

Now seen as the leading global authority when it comes to recognising excellence within esports - the Esports Awards has attracted lucrative partnerships with endemic partners such as Twitch, Microsoft and Scuf as well as premium non-endemic partners such as Bentley, Simba & Champion.

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