Navigator is a range of pre-mixed alcoholic drinks, inspired by flavours from around the globe.
The client came to us requiring a full brand development and packaging design for an exciting new range of pre-mixed alcoholic drinks.
As part of the branding process, we utilised a strong graphical pattern across the range representing the diverse origin of the flavours. We then applied a vibrant colour palette to enable customers to differentiate between each flavour and provide instant shelf recognition for repeat purchasers.
The brand has secured listings in leading UK retailers.