Saracens Rugby Club suffered from a fragmented brand which required an overhaul from the ground up.
Saracens' brand architecture spanned multiple team logos, membership levels, hospitality packages and community initiatives.
As part of the project, we created a suite of bespoke logos, brand icons and supporting assets for various memberships and hospitality types. We rolled out the new branding across print & digital-based marketing materials, plus, we created brand mood boards for use by their interior design agency when developing their new stand and hospitality suites.
The brand assets were made accessible via a bespoke password-protected digital brand asset management platform, ensuring the consistent roll-out of the new branding.
We also designed and developed a new public-facing responsive website that integrated Single Sign On (SSO), dynamic stats/data from Opta and membership levels to allow content to be monetised.